The Serif
Beautiful in every place and from every angle
![](http://image-us.samsung.com/SamsungUS/home/televisions-and-home-theater/tvs/serif/highlights/2020/2020-serif-Highlights-01-KV-mo_.jpg?$default$)
From its iconic and portable design to its brilliantly crisp, QLED picture, The Serif is a statement centerpiece that not only redefines the way we watch TV—but also the way we view how TV fits into our lives.
![From its iconic and portable design to its brilliantly crisp, QLED picture, The Serif is a statement centerpiece that not only redefines the way we watch TV—but also the way we view how TV fits into our lives.](http://image-us.samsung.com/SamsungUS/home/televisions-and-home-theater/tvs/serif/highlights/2020/2020-serif-Highlights-02-Intro-mo_.jpg?$default$)
![A mastery of form and function](http://image-us.samsung.com/SamsungUS/home/televisions-and-home-theater/tvs/serif/highlights/2020/2020-serif-Highlights-04-Banner-to-subpage-1-mo.jpg?$default$)
![Seamlessly syncs with your favorite devices](http://image-us.samsung.com/SamsungUS/home/televisions-and-home-theater/tvs/serif/highlights/2020/2020-serif-Highlights-04-Banner-to-subpage-2-mo.jpg?$default$)
![Innovation you can see and hear](http://image-us.samsung.com/SamsungUS/home/televisions-and-home-theater/tvs/serif/highlights/2020/2020-serif-Highlights-04-Banner-to-subpage-3-mo_.jpg?$default$)
What people are saying
- ralphthemagician, California
55" Class The Serif QLED Smart 4K UHD TV (2019)
![](http://image-us.samsung.com/SamsungUS/home/televisions-and-home-theater/tvs/serif/highlights/2020/2020-serif-Highlights-06-Review-06-mo_.jpg?$default$)
Everything you
need in one box
The Serif TV includes OneRemote and batteries, the power cable, and a portable metal stand—so you can get it up and running smoothly. *
![Everything you need in one box](http://image-us.samsung.com/SamsungUS/home/televisions-and-home-theater/tvs/serif/highlights/2020/2020-serif-Design-05-Unboxing-image-mo-v3-720x975.jpg?$default$)
Get creative with
eco-packaging
![Get creative with eco-packaging](http://image-us.samsung.com/SamsungUS/home/televisions-and-home-theater/tvs/serif/highlights/2020/eco/Ecomodule_01_M.jpg?$default$)
![Get creative with eco-packaging](http://image-us.samsung.com/SamsungUS/home/televisions-and-home-theater/tvs/serif/highlights/2020/eco/Ecomodule_02_M.jpg?$default$)
![Get creative with eco-packaging](http://image-us.samsung.com/SamsungUS/home/televisions-and-home-theater/tvs/serif/highlights/2020/eco/Ecomodule_03_M.jpg?$default$)
Recycle, reuse and reimagine what's possible by making household items out of the eco-friendly, corrugated cardboard box. We'll show you how to easily assemble things like small end tables, magazine racks, and even a fancy pet house. Together, we'll reduce carbon footprints while boosting creativity.
Choose the size
that complements
your space
Available in our signature, natural Cloud White, for added sophistication, The Serif comes in sizes 43" and 55".
![Choose the size that complements your space Choose the size that complements your space](http://image-us.samsung.com/SamsungUS/home/televisions-and-home-theater/tvs/serif/highlights/2020/common/2020-serif-Highlights-ChooseTheSize-01-pc-v2-732x731.jpg?$feature-benefit-jpg$)
![Check out our TV buying guide Check out our TV buying guide](http://image-us.samsung.com/SamsungUS/home/television-home-theater/tvs/the-serif/highlights/11192021/The_Serif_MLP_TV_Buying_Guide_-_Mobile.png?$cm-g-fb-full-bleed-img-mobile-jpg$)
Check out our TV buying guide
Find answers to all your questions and get informed before you buy.
* Images are simulated for illustration purposes only. Appearance, design, and GUI (Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual products including remote control may differ from image shown. Please see our product gallery.
* The product color may vary by region.
* 110V in US
* Features and specifications are subject to change without prior notification.